Evert Ypma
Design researcher, conceptual strategist, lecturer
Evert consults public and private sector with complex identity strategy and positioning questions, such as global financial corporations, local, national and supra-national governmental and cultural institutions.
From 2011 he is a visiting fellow at the School of Design at the University of Technology, Sydney. From 2005-2010 he lead CAS Corporate Design – Multiplicity & Visual Identities, an international postgraduate study programme and research initiative on collective identities, corporate design and visual representation. This was based at the Institute for Design Research of the Zurich University of the Arts. Further he is educator at the Basel School of Art and Design MA programme and regular guest lecturer at international universities, expert meetings and business seminars.
He received his education at various design schools in the Netherlands: Grafisch Lyceum Zwolle; Willem de Kooning Academy (BA), Rotterdam; and Academy Post St-Joost (MA), Breda. He has worked in Berlin (MetaDesign) and later in Rotterdam with his studio on design and exhibition projects (Cooperations with Rotterdam based designers: Rick Vermeulen; Simon Davies; Gerard Hadders; Traast & Gruson) (References). After that he studied corporate identity and design management at the University of Applied Sciences Northern Switzerland.
Evert’s focus areas for academic research are identification processes in cultural hybrid societies; representation and trust; image politics; sustainability and relational design; critical design discourses and design thinking as engine for corporate change and social innovation. He has been invited by Chinese artist Ai Wei Wei and Korean architect Seung H-Sang to participate in the Gwangju Design Biennale 2011 – design.is.design.is.not.design.Evert Ypma (Netherlands 1975) is based in Zurich and Amsterdam.
- South Holland Design Prize 1999 Kunstgebouw
- Member of the VisCom working group of Cumulus international design education network (2009).
- Ambassador of INDIGO, an initiative on design and cultural identity by the International Council of Graphic Design Associations Icograda/ International Design Alliance based in Montreal. (2010).
- Member of the advisory panel of the editorial board of Iridescent, Icograda Journal of Design Research (2010).
Further reference
Multiplicity & Visual Identities
Projects
Research
Publications
Education
Media references
Contact
Photo: Julieta Schildknecht, Zurich