02. December 2010
Fiction in Design Research
Report on the 6th Swiss Design Network Conference in Basle, 2010
By Evert Ypma
26. March 2009
Volume 19. The Architecture of Hope
Cooperation between Volume and Multiplicity & Visual Identities/ Design2context, Zurich University of the Arts
28. January 2009
Retooling Identity Production in the 21st Century
Despite design agencies claim to be visual experts on identity and representational questions, contemporary realities such as cultural diversity and hybrid identities in multicultural social contexts seem to be neglected issues within the profession of identity construction and the production of representation (visual identity design, corporate design and branding).
By Evert Ypma
25. February 2009
Nations Re-Nationalized
Designers and identity researchers Evert Ypma and Daniel van der Velden discuss the problem of nation branding and national identity. They argue that the contemporary nation-state must be represented beyond national borders and conveyed with more relevant approaches that go beyond branding.
By Evert Ypma and Daniel van der Velden
16. September 2007
Design as Valorization Process
Our time is characterized by accelerating changes in cultural, social and political as well as in economic and technologic sphere. They are sometimes part of life before we have found for ourselves language to express these phenomena’s. Although the speed of reality hardly leaves us space to reflect we do need time for taxation of these new aspects. More over we are seriously challenged to adjust our advanced life to this shifting context. ... Read further
By Evert Ypma
25. September 2010
The Crisis of Designing Identities
From representation as commodity towards
new identifications for design.
By Evert Ypma
01. December 2006
Design Beyond Design: Creating new value, meaning and relevance for corporate design
Corporate design has an identity problem of its own.
Corporate design endeavours to generate value and meaning for corporations and organizations in the market and in society. Yet, we can observe that the discipline has arrived at a conceptional crisis. Despite the high estimation accorded to corporate identity and corporate design by both business and the public, the very profession behind the development of visual identity seems to suffer from an identity problem. The discipline struggles to gain legitimacy and genuine recognition.
By Evert Ypma
23. March 2010
Culturele Diversiteit als Verrijkingsslag voor Design
Diversiteit als een gegeven voor design denken en doen.
Door Evert Ypma
Read more: Culturele Diversiteit als Verrijkingsslag voor Design
09. November 2010
Multiplicity and Visual Identities in Cities
What kind of design interventions and contributions are needed in contemporary European hybrid cities?
By Evert Ypma
26. March 2008
Beweeglijke Werkelijkheid
Beeld, taal en hun betekenissen zijn continu aan verandering onderhevig door maatschappelijke en politieke ontwikkeling. Design zou hier op in moeten spelen. ...Lees verder
Door Evert Ypma
12. December 2008
Weg uit Babylon: Meerstemmigheid
Essays en verhalen over culturele miscommunicatie
01. August 2007
Forecasting the Crisis: Flexibility in Changing Conditions
Theme of the fifth Entrepreneurial Day Zurich, November 2007.
