06. May 2005
Masterplan Museum De Laarman
Organization identity
Re-positioning and design
Architecture masterplan
Eerst zaaien, dan oogsten
'Seeding first, harvesting later' is the title of the masterplan for the agricultural Museum De Laarman in Luttenberg (Netherlands) and refers to a large transformation process of this regional history museum. Evert Ypma has been invited to develop a vision and project plan for the re-organization, re-positioning and re-design of the museum. This raised the question of what the museum meant to the inhabitants and cultural life of the region.
Masterplan key subjects
Reorganization and organization identity
Re-positioning and visual identity design
Architecture masterplan
The museums' role in society (local and regional);
The organization of the formal and informal qualities of the museum;
The concepts and strategy of preserving heritage;
A museology concept how to make the specific local and general agricultural history accessible to a broader public;
The curating and the design of exhibitions;
The multi-functional use of the museum for exhibitions, lectures, (open-air) events, and activities;
Strategies for financial and organizational questions;
Integrated stakeholder management;
Internal and external communication