Re-positioning and visual identity design
History retold and actualized
A communication strategy has been developed to enable the museum to communicate to its stakeholder about its new aspirations. The positioning used the premis ‘Het gewone is bijzonder’ (The normality is special) as the point of departure for the museum. It emphasizes on the beauty of objects and habits from the sober agricultural life of the region. Through a visual language system the patterns from farmhouse interiors of early twentieth century have been re-told into a present-day design format. This visual language has been applied in the museums’ communication, exhibition, and on the façade.
Concept and design: Luc van Woensel (Delft) in cooperation with Evert Ypma (Zurich/Amsterdam), 2005
Visual identity system
Visual language and applications
